When you walk into a bank, you're a customer. But at ALLIANCE Credit Union, you're more than just a customer; you're a member. This distinction is more than just terminology—it reflects a fundamental difference in philosophy and operation. Here's why credit unions like ALLIANCE have members, not customers, and what this means for you.

 

1. Ownership and Structure

At ALLIANCE Credit Union, every member is an owner. Unlike traditional banks, which are owned by shareholders, credit unions are cooperatives owned by their members.

  • No Outside Shareholders: Since there are no outside shareholders to pay, profits are reinvested into the credit union or returned to members in the form of lower fees, better rates, and improved services.

 

2. Member-Centric Focus

ALLIANCE Credit Union is driven by the principle "For People, Not Profit." This member-centric focus influences every aspect of our operations:

  • Personalized Service: At ALLIANCE, we prioritize building relationships with our members. We take the time to understand your financial goals and provide tailored solutions to help you achieve them.
  • Community Involvement: We are deeply rooted in the communities we serve. By supporting local initiatives and offering financial education programs, we aim to improve our members' and their communities' overall financial well-being.

 

3. Better Rates and Lower Fees

As a not-for-profit institution, ALLIANCE Credit Union can offer more favorable financial products:

  • Competitive Loan Rates: We provide lower interest rates on loans because our goal is to help members achieve financial success, not to maximize profits.
  • Higher Savings Rates: Members benefit from higher interest rates on savings accounts, helping their money grow more effectively.
  • Lower Fees: By minimizing fees and eliminating unnecessary charges, we ensure that members keep more of their hard-earned money.

 

4. Community and Social Responsibility

Credit unions like ALLIANCE are committed to social responsibility and community development:

  • Community Support: We reinvest in the communities we serve through charitable contributions, volunteer efforts, and local partnerships, making a positive impact beyond just financial services.

 

Conclusion

At ALLIANCE Credit Union, being a member means being part of a cooperative prioritizing your financial well-being. Our member-centric approach, competitive rates, commitment to financial education, and community focus set us apart from traditional banks. When you join ALLIANCE, you're not just opening an account; you're becoming part of a community dedicated to helping each other achieve financial success. Experience the difference of being a member, not just a customer, with ALLIANCE Credit Union.